PROCOLOMBIA conducted an exploratory mission with 12 national entrepreneurs to Lima and Trujillo, who reported US$1 million in business expectations.
Non-slip boots, safety masks, and aprons for the food sector are some of the products that Colombia can export to the Peruvian market.
This was identified during an exploratory mission by PROCOLOMBIA with 12 manufacturers of industrial safety equipment, who visited the cities of Trujillo and Lima to meet distributors and end customers in the agro-industrial and cement sectors.
“The entrepreneurs reported business expectations of one million dollars. They found that, for example, there are potential buyers for aprons for the food sector, full-body suits resistant to extreme temperatures, gloves, safety masks, and non-slip boots,” said María Claudia Lacouture, president of PROCOLOMBIA.
Additionally, Colombian exporters discovered that the main access channel to the market is through local distributors in Lima, who then supply their products to companies in Trujillo.
Peru is a strategic partner for the sector, as its industrial supply imports represented up to US$54 million in 2013, ranking among the top 50 buyers in the world, according to Trademap figures.
“The objective of such missions is also to provide information to entrepreneurs so they can adapt their offerings to market needs. In the last four years, we have facilitated travel for 766 national entrepreneurs to 18 different countries to deepen their understanding of logistics, access channels, and general market characteristics,” Lacouture added.
This was how the Barranquilla-based company Industrias Saver S.A. managed to finalize a shipment of five thousand respiratory protection masks to a Peruvian distributor they met during the meetings.
“They liked that our product does not come in sizes, but rather adapts to any type of face. Additionally, our individual packaging ensures that the product arrives in perfect condition to the end user,” concluded Carmen Arévalo, foreign trade coordinator for the company.”
Source: “Artículos de seguridad industrial, con más oportunidades de exportación a Perú”. procolombia.co. 6 octubre de 2014, procolombia.co/noticias/articulos-de-seguridad-industrial-con-mas-oportunidades-de-exportacion-peru
